How does one create a book cover? Does it materialize in the mind of the designer in a brilliant moment of inspiration? Or is book cover creation a formula in which the designer plugs in the genre of book and out pops a cover?
I liken it to an architect designing a building, though admittedly designing a book cover is a far simpler task.
There is a discovery phase in which the designer learns about the needs and wants of the client and about the restraints of the project. The drafts come next. These are conceptual ideas that can be presented to the client. Once a draft is chosen, multiple iterations are created within the style of the draft. Lastly, one of these iterations is chosen and refined, refined, and refined some more.
I am a visual learner, so here is the draft-by-draft book cover creation process.
The Initial Drafts
The book is a collection of the writings of Cindy Kamler, a community leader in wildlife rehabilitation. This background information established the theme of the book and directions for the cover.
We had several meetings after drafting these covers. We decided to create iterations based on the two covers with tracks and eliminated the vector-based image with the mountains.
Note the aspen leaf background on the middle cover. This was a sample stock illustration. Using stock illustrations helps to speed up the drafting process. Later, if the project needs custom art, you will be further along in the creative process and thus have a better idea of what you need.
Also, note that we used two different subtitles. We did this to get a feel for how the different subtitles would interact with the layout of the cover.
Iterations of the Selected Drafts
Next, we created a different version of each draft. We decided that the human footprints were a digression from the book’s theme, centering the book on a human rather than wildlife. And the cross-hatching on the cover with the animal tracks also had to go. So here is where we arrived after that:
At this point, we needed to pick one or the other. Our team chose the cover with the various types of animal tracks. It speaks to the style of nature guides and books of the past, including some that the client admired.
Creating Iterations of the Final Draft
Once we picked a draft and its accompanying style, we were then ready to create numerous versions, or iterations, of that draft. Here are three of those, but in fact, there were far more. Many of the iterations had a minor color or layout adjustment.
On this round, we decided on the cover with grass above both the title and the author’s name. With that decision, we were ready to create the back cover and refine it.
The Final Cover
Here is the (almost) final cover. I say “almost” because there will be a few inevitable minor changes to the back blurb copy, and the subtitle is still undergoing iterations.
Once the cover is ready to submit for a printed draft, we will have to decide between a gloss finish and a matte finish. I have a suspicion that a matte cover will look best (I like glossy covers for photographs and matte covers for illustrations). But all of this remains to be seen … EDIT: We went with the matte book cover, and it looks great.
Just like writing a book, the book cover creation and the design of the interior layout are also deliberative and intensely creative processes. They require time, openness, curiosity, and a willingness to step into new spaces. While many authors want to rush through this phase of the publishing process, don’t! Enjoy it, as this is the final physical manifestation of your idea.