You need a book designer. I design books.
Keep reading to learn more about me, Joe Reidhead, and what I can do for you…
What is good book design?
And what does it take to design a beautiful and useful book?
☞ Good relationships
What People Say
– C. Kamler
– C. Lind
– Fellow publisher at a trade show
The Process: Layout + Typography
Let’s create a book.
Or use the form:
P.S. Let’s get technical…
A publication is not just a bunch of words and images slapped on a page, though we certainly see examples of this in all aspects of our lives. An excellent publication requires exceptional design to highlight the narrative and seamlessly convey the message to the audience. Poorly constructed narratives and sloppy design are like bad speed bumps.
Since we are talking about design, lets throw out some styles and names. There is symmetry and asymmetry. Geometric and proportional. Mathematical. And, thankfully, expressive. If we go back to the origins, we have the golden-section and the Fibonacci scale. Honnecourt, back in the 1200s, deviated from the norm, giving us a rather elegant and adaptive layout. Tschichold injected new life into the art. And the Bauhaus continues to inspire today. Renner gave us a great deal of utility with proportional geometric division. The war changed a lot, and modern gave way to post-modern. And then there’s intersection of it all, whew!
Now what about type?! We have Renaissance, Baroque, Neoclassical, and Romantic. Realist, Geometric, and, again, Post-Modern. Within this, the unique choices are almost countless. We must honor the writing we publish, but no one type can do it all. Yet, the wrong type can ruin all.
And then there’s the medium. Are we sticking with print or going digital? Maybe both. 45lb, 50lb, or 55lb? Smooth or bulk? Natural or white? Spot colors, it’ll get expensive. Sheet-fed, web-fed, or digital? Heidelberg or HP-Indigo? Is the digital press sparing with the ink or generous? If sparing, lets not use that Garamond, but Minion or Caslon will do. Don’t forget the digital edition. Fixed layout? ePub? What’s the book and who’s the audience? What about an enhanced eBook with pop-over captions, 3-D elements, interactive images, and equations?
Now off to the printer. Hardcover or soft? Cloth or laminate? A foil stamped spine adds a bit of class. And endsheets too. Is this a perfect bind or sewn? Are the signatures intact or trimmed? And what about saddle-stitch? Gloss lamination or matte lamination; they each have a time and place. How about spot UV or an aqueous coating?
Someone forgot the editing! Well that’s another story…