Creating quality control protocols is just as important for the book publisher as it is for the factory. At the end of the day, book publishers are producing a product that will be mass manufactured on an assembly line and, hopefully, consumed by many people. The implication here is that we need to take great care in producing the books we publish, from design and editing to marketing and distribution.
Here is how it is going to happen.
- The new publisher establishes an imprint with one or more books that will sell.
- A website is built for the imprint. This includes a book submissions page with information on how to submit book proposals.
- The initial books are successful and penetrate the market, the publisher gains new contacts in the industry, and the imprint becomes known.
- Authors and others learn of the imprint and the submissions roll in.
- An undisciplined, new publisher sees these submissions and gets excited. This enthusiasm leads to taking on projects that the publisher doesn’t know how to market.
- Alternatively, the disciplined publisher browses the submissions, finds no leads and thus rejects all submissions, and then continues with the original business plan.