Jan Tschichold and Paul Renner are two of the most influential figures of modern book design and typography. Their take on this often esoteric but widely consumed aspect of graphic design influences our practice here at Reidhead & Company Publishers.
One element of good book design, or page layout for any print or digital application, is the grid. The grid could be compared to the rough framing of a building.
How does one create a book cover? Does it materialize in the mind of the designer in a brilliant moment of inspiration? Or is it a formula in which the designer plugs in the genre of book and out pops a cover?